On December 18, 2020, Nenking Group officially announces that it has purchased the franchising slot previously owned by eStar Gaming and will compete in the 2021 League of Legends Pro League season!
Nenking is known as a large enterprise with diversified businesses covering sports, entertainment, real estate and other sectors across Guangzhou and Foshan. Deeply engaging in sports and entertainment for years, it has owned several franchises in professional sports, such as Loong Lions (CBA), as well as a football and a basketball team of Eastern Sports Club. This year, it completes the buy-out of FC Sochaux-Montbéliard, a Ligue-2 football club in France, to enter the European sports market. Additionally, Nenking also has rich venue facility resources as it possesses the operation right of Guangzhou Tianhe Sports Stadium and gives birth to the Foshan International Sports & Cultural Center, which was the venue for 2019 LPL Spring Finals. With rich experience in managing traditional sports teams and large sports venues, Nenking is hence advantageous in esports industry as it is able to pull all of its business resources together.
It’s been two years since Nenking acquired an OWL franchising slot and found Guangzhou Charge back in 2018. Young as it is, Guangzhou Charge has made a series of achievements like the champion title of 2020 OWL Summer Showdown and a couple of personal honors. More importantly, Nenking is ambitious and hungers for more than just owning one franchise in the esports industry. For that, Steven Zhong, VP of Nenking’s esports business, said “Nenking has a crystal-clear mind for this industry. Moving into esports with our own resources can drive the entire company’s sports and recreational business. And by joining a topnotch league like LPL, we can further perfect our own esports industrial structure and enhance our own esports brand.”
The League of Legends Pro League is influential around the world with its phenomenal event content, massive audience and passionate community, making itself become the first option for Nenking to extend its reach into other esports and build a high-level franchise. A few months later in the 2021 season, Nenking’s new LPL franchise will be unveiled to us as an all-new esports brand and a new army representing southern China, and Nenking will keep exploring new business patterns for it and forge its own esports culture.